Big Dogs (or Big Dog Sportswear) is a lifestyle brand known for its high-quality, reasonably priced activewear, casual apparel, and accessories for men, women, and children, all featuring humor-infused graphics, sports themes, and pop culture references. Founded in 1983, the brand is recognizable by its logo dog, a Saint Bernard, and emphasizes quality, value, and fun in its product design, with a range of themed graphics catering to different interests, from humor to occupations to hobbies.